J.D. Power and Associates: Prudential Real Estate Ranks Highest for Seller Satisfaction

J.D. Power and Associates: Prudential Real Estate Ranks Highest for Seller Satisfaction

J.D. Power and Associates announced July 28 that the Prudential Real Estate Network ranked “Highest Overall Satisfaction for Home Sellers among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2010 Home Buyer/Seller Study. This marks the second time in three years that the Network ranked highest in seller satisfaction.

The annual study measures customer satisfaction of home sellers and buyers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home-selling experience: agent (44%); marketing (30%); office (15%); and services (11%). Among home sellers, Prudential Real Estate scored highest on a 1,000-point scale and received particularly high ratings from customers in the marketing and agent factors.

PRERS Chairman Jim Mallozzi said the award speaks for the quality and consistency of the Prudential Real Estate Network. “Affiliate to affiliate, our sales professionals are the local-market experts who market and price homes right, while providing attentive service,” Mallozzi said.

PRERS has secured complete marketing rights for the study and for the Network’s favorable ranking. The company will promote this distinction through national advertising and other media, including a J.D. Power and Associates’ micro-site with exclusive marketing materials and comparative analysis showing our position in relation to competitors. Marketing guidelines, eCards and a press release template will be available later today on PREA Center. Many additional resources will be added to PREA Center soon.

J.D. Power and Associates maintains strict standards regarding the use of its name, the trophy and survey results, as detailed in the marketing guidelines. Contact Jill Aronson, jill.aronson@prudential.com, with any questions.

Read J.D. Power and Associates’ press release announcing the Network’s favorable survey ranking.